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Web vs Apps

Wired magazine in 2010 asserted in its title: “The Web Is Dead. Long Live the Internet.” Authors Chris Anderson and Michael Wolff argued that the World Wide Web was “in decline” and “apps” were in ascendance. The primary reason is the rise of the iPhone model of mobile computing.

In 2011 Dave Winer a software developer, and founder of Userland Software, post on his blog  why the web isn’t dead and why apps are not the future. He points out that apps lack the inter-connectivity of the web.

I switch back and forth between a desktop, iphone and ipad. I can see a future where both become smarter and more efficient, it’s hard to see a future without either.

Apps offer simple, one-touch or click moves, while the web accommodates unlimited diversity. I prefer apps for games, social networking, lifestyle and entertainment, the web for news and weather.

Is it only because of profits modes that businesses want us to chose? Or is it the way we access information, learn, amuse ourselves, and create in the digital era?

The Future of Our Cars

would love for someone to do all my driving for me, but I’m not comfortable enough with the technology of today to let a computer do the driving.  I’m a horrible backseat driver, and I can only imagine the futility of arguing with a computer about driving too fast. Wired points out that by the decade’s end vehicles will be computerized to the point where they will be doing all the driving. BMW, Toyota, GM, and VW are only some of the automobile makers that are testing this technology.

Carnegie Mellon University is developing cars that can drive themselves and prove, with 100% certainty, that they will avoid other vehicles. They indicate that computer-controlled vehicles are more accurate than humans.

At some point in the future will I be relegated to sit in the passenger seat and allow for a computer to take the wheel?

Media Specialist: Duties, Salary, Outlook and Requirements


Media specialists work with all types of audio-visual equipment in schools, libraries and businesses. Depending on the setting, they teach others how to use various multimedia and recording equipment for presentations, classroom lectures or meetings. They are also responsible for setting up equipment. Media specialists also acquire and catalog material and maintain equipment and software.

Duties of a Media Specialist

A media specialist coordinates audio-visual equipment and materials. They inventory and maintain supplies and equipment. They set up and operate requested software and machines, such as Power Point presentations, DVD players and film projectors. They also update and maintain a library of available material including films, tapes, photos, slides and software. Many media specialists work in elementary or secondary schools. Other industries that hire media specialists include high schools, colleges, public and private libraries, government agencies, medical facilities and private companies.

Media specialists also advise users on what types of equipment to use depending on the lesson, presentation or event and how to use that equipment. For example, a media specialists who works in a school orders specific programs or materials requested by teachers to coordinate with lesson plans. They are also responsible for previewing and organizing the available materials into databases.

Salary Information for Media Specialists

According the U.S. Bureau of Labor Statistics (BLS), in May 2009 media specialists made a median annual wage of $43,880. Salaries ranged between $35,630-72,590. The median hourly wage for a media specialist was $21.10. Average salaries for media specialists in state government positions were slightly higher than in other industries (

Job Outlook for Media Specialists

The BLS projects the job growth for a media specialist to be average from 2008-2018. Media specialists who work at libraries may have a higher rate of job growth as library workers reach retirement or leave their jobs for other reasons.

Requirements to Become a Media Specialist

Media specialists need to have extensive knowledge of media equipment such as cameras, computers and recorders. They also need to have excellent communication skills, as they must coordinate with other staff to plan and execute presentations and lessons.

Most employers require a bachelor’s degree for this position. Degrees in education include coursework focusing on incorporating media into lessons. Degrees in library sciences also include current media specialist technologies in the coursework. Some schools offer media specialist degree programs at the graduate level. Vocational schools offer courses that cover the job skills of a media specialist.

An Example of a Multi-Media Specialist

A Multi-Media specialist  can be  a key member of a Communications and Public Relations team who collaborates on communications projects that require audio, photographic and audio-visual media components.

S/he manages all aspects of a audio-visual production, including web-interface, from pre-production, planning, logistics, shooting, editing video and audio, to posting the final product online.

A Multi-media Specialist helps in the development, improvement, and/or maintenance of video projects, multimedia presentations, and other efforts of the Communications and Public Relations department as well as provide expert support, training and guidance to the staff and faculty in other departments, programs, and research institutes and centers as required.

A multi-talented communicator, with creative storytelling capabilities as well as strong editing and technical skills, this individual will also support writing projects for web, print and social media as required.

Where to find Digital Media Specialist Jobs

Digital media specialist jobs are found anywhere in the private and public sectors where a message or idea needs to be conveyed to the public quickly. The Internet offers more immediacy than print does, so many companies are increasing their web presence, particularly newspapers and other news outlets. Now that anyone can have a blog, there has also been an increased presence of profitable and nonprofitable blogs, with the most popular bloggers paid well for their web updates.

A Day in the life of a Media Specialist

If you were about to give a talk to a class or present something at a meeting, to whom would you turn? The best option would be a media specialist. Media specialists get to work with multimedia equipment (such as television and video equipment), cameras, film projectors, slides, and recording equipment, usually on behalf of a school, library, or business.

Media specialists largely work for schools and institutions of learning, but some of them work in libraries, government agencies, private industries, and other businesses. Media specialists working in school systems help teachers by finding relevant material to be used as teaching aids. They work closely with teachers in ordering course materials, determining what training aids are best suited for particular grade levels, and instructing teachers and students in the operation of audiovisual equipment.

Government agencies, medical and industrial corporations, international humanitarian organizations, and other nongovernmental organizations that need to train workers and distribute information to the public require the services of media specialists. Some media specialists will find work researching and developing public service announcements run by health, welfare, and social services; community action groups; and radio and television stations.

Even though most media specialists have heavy schedules, their reward comes with the knowledge and enlightenment they help bring to students and other audiences.

Worshipping Our Technology

Consumers might be sacrificing their health worshipping technology. Are we all in danger of “text neck,” or is this just a way for chiropractors to make a buck?

In “Men, Machines, and the World About,” Norbert Wiener states “There is a very real danger in this country in bowing down before the brass calf, the idol, which is the gadget.” This statement accurately predicted how many interact with technology today.

This report indicates that these technologies are harming us as we bend, bow, hunch over to text, type, and interact with our iPhones, iPads, and Kindles.

There is even a new term floating around medical offices called “Text Neck.”  The phrase was coined by Dr. Dean Fishman a South Florida chiropractor. He came up with the term after noticing an increase in repetitive stress injuries.

As we bow before our gadgets we develop headaches, neck pain, shoulder and arm pain, compromised breathing, and much more. The good news: to help alleviate some of the pain, the Text Neck Institute suggested holding mobile devices at eye level and these four easy exercises.

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Career Information for Multimedia Specialists

Multimedia artists in all industries earned a median hourly wage of $28.01, according to the U.S. Bureau of Labor Statistics (BLS) in May 2009. The movie and TV industry was the most common employment sector, and among the highest-paying one, for multimedia specialists, but more than half were self-employed or freelance, the BLS reported. Advertisers and software manufacturers, including video game companies, also reported high employment of multimedia specialists. The BLS projected a 14% increase in multimedia artists during 2008-2018, driven by entertainment software. Expansion of multimedia is anticipated to lead employment growth among artists over that decade.